The Beastmaster 9000B by Shimano just got an upgrade with new angler-friendly features for battle-tested performance. The BM9000B now sports a color LCD screen for functionality and easy viewing even in bright sunlight. With a whopping 55 pounds of thermo-adjustable drag power and a GigaMax motor for extreme winding, the BM9000B is a powerhouse designed to dominate tough bottom dwellers.