Founded in 2018, Athletics FTWR presents a modern interpretation of classic sports sneaker silhouettes. Using modern technology and design language from iconic periods of footwear design, the UK-established label produces contemporary active footwear. The pared-back design language is a welcome change from the in-you-face branding of big sportswear brands.
The ZERO v1 sports the same sharp shape which dominated the 80s and 90s era of running sneakers—considered the golden age to many. This pleasantly simple design language is deconstructed and modernised with a MOLDTEC® monofilament mesh upper that's supported with an adaptive LYCRA heel counter. The result is a form-fitting and adaptive sneaker that feels secure.
Under-foot is midsole tooling built with ENERGY CORE® foam compound, backed by a durable DURACOMP® rubber outsole for a comfortable and dependable all-day sneaker.